To remain in competition, companies are constantly outnumbered, innovating and expanding their markets. None of this is possible if they are not continually strengthened by the arrival of women and men who join the project. However, the problem of recruiting the best candidates has rarely been so acute. This is a paradox because recruiting has never been so quick and easy.

What has changed is the relationship between recruiter and candidate.

More than ever, talent has the means to compete with the companies that court. Researching the reality of work within an organization takes only a few minutes.

The levers of motivation also change: the (always preponderant) wage consideration is now being heeled by the arguments for quality of life at work, flexibility of working hours or CSR. Inbound Recruiting stems from all these findings. In response to the growing expectations of the candidates, recruiters adapt and set up recruitment processes in line with these new realities.

With this free guide, you will discover an original approach to recruitment that makes it possible to understand the recruitment and candidate relationship in a new light through marketing.

Happy reading.
Guillaume Vigneron and Sarah Mouton
Founders of the Super Agency